Executive Certification Program

Generative AI & Prompt Engineering

A strategic executive program to master Generative AI and prompt engineering, enabling leaders to drive AI-powered innovation, improve decision-making, and accelerate enterprise-wide digital transformation.

🧠
AI Fundamentals
Understand Generative AI concepts, models, and prompt design techniques.
⚙️
Strategic Value Creation
Apply GenAI to real business use cases for productivity and innovation.
🛡️
Governance & Adoption
Manage AI risks, ethics, and enterprise-wide adoption effectively.

What you will learn

Master Generative AI &
Prompt Engineering in Practice

In Generative AI & Prompt Engineering, you will move beyond theory to practical, business-ready application. This course equips you to understand GenAI fundamentals, design effective prompts, and lead responsible AI adoption across enterprise use cases.

  • Understand Generative AI models, capabilities, limitations, and real-world business relevance.
  • Master prompt engineering techniques to improve accuracy, productivity, and decision support.
  • Identify high-impact GenAI use cases across strategy, innovation, and operations.
  • Apply GenAI frameworks to enhance customer experience, workflows, and business outcomes.
  • Address governance, risk, ethics, and trust for responsible enterprise AI adoption.
  • Build a practical roadmap to pilot, scale, and measure GenAI impact within your organisation.
Professionals applying Generative AI and prompt engineering in business scenarios

There are 5 modules in this course

This program helps leaders and professionals master Generative AI and prompt engineering with a practical, business-first approach. You’ll build strong fundamentals, learn value creation frameworks, navigate governance and risk, and confidently plan pilots and enterprise adoption.

Understanding Generative AI Fundamentals
Module 1  •  3 lessons
Module details

Build a clear foundation of Generative AI—what it is, how it works, and why it matters for modern business. Learn core concepts, prompt fundamentals, and how to navigate ethical and risk considerations from day one.

What's included
3 lessons
3 lessons
• Total 3 lessons
  • The GenAI Landscape • Lesson
  • Mastering LLMs and Prompting Techniques • Lesson
  • Navigating GenAI Ethics and Risks • Lesson
Strategic Value Creation with GenAI
Module 2  •  3 lessons
Module details

Learn how to translate Generative AI into measurable business value. Explore where GenAI fits in enterprise strategy, how it improves productivity and innovation, and how to build a practical GenAI strategy aligned to business priorities.

What's included
3 lessons
3 lessons
• Total 3 lessons
  • GenAI in the Business • Lesson
  • Innovation, Experience & Productivity • Lesson
  • Building a GenAI Strategy • Lesson
Governance, Risk & Adoption
Module 3  •  3 lessons
Module details

Understand how to adopt GenAI responsibly at scale. This module covers governance foundations, building trust and organizational readiness, and the communication and change practices required for sustainable adoption.

What's included
3 lessons
3 lessons
• Total 3 lessons
  • Data & Governance Foundations • Lesson
  • Trust, Ethics & Organizational Readiness • Lesson
  • Communications & Leading Adoption • Lesson
Implementation & Technology Enablement
Module 4  •  3 lessons
Module details

Move from strategy to execution. Learn the GenAI tooling and ecosystem landscape, understand cost/risk/privacy considerations, and plan effective pilots that can scale into real enterprise capabilities.

What's included
3 lessons
3 lessons
• Total 3 lessons
  • Tooling & Ecosystem Overview • Lesson
  • Costs, IP, and Privacy Management • Lesson
  • Pilot Design & Execution • Lesson
GenAI for Innovation Leadership
Module 5  •  3 lessons
Module details

Lead GenAI as a strategic advantage. Explore how organizations are innovating with GenAI, how to build new business models and growth opportunities, and how to stay future-ready with emerging GenAI trends.

What's included
3 lessons
3 lessons
• Total 3 lessons
  • Innovating Products with GenAI Capabilities • Lesson
  • GenAI-Driven Business Models & Growth • Lesson
  • Future-Ready with Emerging GenAI Trends • Lesson
🎓
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

What professionals say about Generative AI & Prompt Engineering

Ananya S.
Product Manager, SaaS

“The prompt techniques were immediately useful. I improved the quality of outputs for research, specs, and customer insights within a week. The module structure made it easy to apply step-by-step.”

Rahul M.
Innovation Lead, Enterprise IT

“This course helped us move from experimentation to a real GenAI plan. The governance and adoption guidance was practical, especially around trust, ethics, and readiness for scaling across teams.”

Sarah L.
Consultant, Digital Transformation

“I liked that it’s business-first, not just tools. The value-creation module gave me a clear way to prioritize use cases and explain ROI to stakeholders without overpromising.”

Vikram P.
Head of Strategy, Retail

“The implementation module was a standout—tooling, costs, privacy, and pilot execution in one place. I now have a roadmap to run a controlled pilot and measure impact before scaling.”

Frequently asked questions

What is “Generative AI & Prompt Engineering” about?

This course helps you understand Generative AI and learn practical prompt engineering techniques to produce better outputs, improve productivity, and apply GenAI to real business scenarios.

You’ll also learn how to think about governance, risk, and adoption so GenAI can be used responsibly within teams and organisations.

Is this course only for technical people or developers?

No. This program is designed for professionals, leaders, product teams, consultants, and business functions who want to use Generative AI effectively—without needing to code.

If you are technical, you’ll still benefit from structured prompting frameworks, enterprise adoption guidance, and use case strategy.

Will I learn prompt engineering in a practical way, or only theory?

It’s practical. You’ll learn repeatable prompt frameworks and techniques you can apply immediately for research, writing, analysis, ideation, customer support, and internal productivity.

The focus is on getting reliable outputs, reducing hallucinations, and improving prompt clarity and structure.

Which tools does this course use (ChatGPT, Gemini, Claude, etc.)?

The concepts and prompt frameworks are tool-agnostic and apply across major GenAI tools. Where examples are used, you can adapt them to the platform your organisation prefers.

The goal is to build skill, not dependency on one tool.

How do you handle confidentiality and sensitive company data?

You’ll learn safe usage practices—what data not to share, how to evaluate tool settings, and how to design internal guidelines for responsible GenAI use.

This is especially useful for teams dealing with customer data, IP, legal, or regulated contexts.

What if the AI gives incorrect answers or “hallucinates”?

That’s a real issue—and we address it directly. You’ll learn prompting methods to improve accuracy, add constraints, request sources, and validate outputs.

You’ll also learn when not to use GenAI and how to set human review steps for important work.

Do I need to be good at writing to learn prompting?

No. You’ll learn simple prompt structures that work even if you don’t consider yourself a strong writer.

The course teaches clear formats (role, task, context, constraints, examples) so your prompts become consistent and repeatable.

How long does it take to complete the course?

It’s designed to be flexible and self-paced. Most learners complete it over 1–3 weeks depending on their schedule.

You can revisit modules anytime to refresh your prompt toolkit and adoption frameworks.

Will I receive a certificate of completion?

Yes. After completing the course, you’ll receive a digital certificate you can add to your LinkedIn profile and resume.

It’s useful for demonstrating GenAI readiness and professional upskilling.

Can my company enroll a team, and will the learning align everyone?

Yes. Many organisations enroll teams to build a shared GenAI vocabulary and consistent prompting standards.

For group enrollments or a customised program, contact us and we’ll share available options.