A practical, non-technical program designed for business leaders to harness Generative AI for strategy, innovation, productivity, and responsible enterprise adoption. Executive Certification Program Generative AI for Executives
Executive AI Strategy Understand where and how Generative AI creates real business value. Enterprise Adoption Move from experimentation to scalable, organization-wide AI implementation. Governance & Risk Lead responsible AI adoption with strong governance, ethics, and risk controls.
In Generative AI for Executives, you will gain a clear, practical understanding of how Generative AI can be applied across strategy, innovation, and operations. This course helps leaders cut through the hype and make informed, responsible decisions that deliver real business value. What you will learn Lead with Generative AI
Confidence & Clarity
Generative AI for Executives is a practical, non-technical program to help business leaders cut through the hype, understand GenAI capabilities and risks, and lead responsible adoption. You’ll leave with a clear strategy, governance mindset, and a pilot plan to create real business value. Build executive-level clarity on what Generative AI is, how it differs from traditional AI, and why it matters now. Understand the landscape, core concepts, and practical prompting fundamentals to engage confidently with teams and vendors. Learn where GenAI creates value across the enterprise—experience, productivity, innovation, and decision-making. Explore how leaders evaluate opportunities and shape a strategy aligned to business goals and readiness. Understand what “responsible adoption” looks like in real organisations—governance foundations, organisational readiness, and how leaders communicate change. Build confidence to steer adoption safely and credibly. Go deeper into the ethics and risk realities of GenAI—from data usage and governance to building trust across stakeholders. Learn how executives set guardrails that enable innovation without compromising compliance and reputation. Learn the practical realities of enabling GenAI—tools and ecosystem basics, data and privacy considerations, and how to design pilots that drive learning and measurable outcomes. Explore how leaders use GenAI to accelerate innovation—product thinking, experimentation, and building an organisational culture that supports responsible AI-driven innovation. There are 6 modules in this course
Module details Generative AI Foundations What's included 3 lessons
Module details Strategic Value Creation with GenAI What's included 3 lessons
Module details Governance, Risk & Adoption What's included 3 lessons
Module details GenAI Ethics, Governance, Risk & Adoption What's included 3 lessons
Module details Implementation & Technology Enablement What's included 3 lessons
Module details GenAI for Innovation Leadership What's included 3 lessons
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What leaders say about Generative AI for Executives
This course helps business leaders understand Generative AI (like ChatGPT and enterprise copilots) and how to apply it for strategy, productivity, innovation, and decision-making. You’ll learn practical frameworks to choose the right use cases, set guardrails, and lead responsible adoption—without needing a technical background. It’s built for executives, directors, senior managers, business owners, and transformation leaders who want clarity on GenAI opportunities and risks. It’s also useful for product, operations, HR, finance, and innovation leaders who need to evaluate GenAI initiatives and guide teams responsibly. No. This is a non-technical executive program focused on leadership decisions, strategy, governance, and practical business application—not coding. If you can use common digital tools and understand business metrics, you can complete this course confidently. Yes. You’ll learn practical prompting principles and how to structure prompts for executive work—summaries, analysis, decision support, communication, and productivity workflows. The focus is “use it well and safely in business,” not advanced technical prompt engineering. You’ll learn key data, privacy, and IP considerations—what should never be shared, how to set internal rules, and how enterprise AI options can reduce risk. The course helps you create practical guardrails that enable adoption without exposing sensitive information. Traditional AI often focuses on prediction and classification, while Generative AI creates new content (text, images, code, summaries) based on patterns learned from data. You’ll learn where each fits—and how to combine GenAI with data, workflow automation, and human review to get reliable outcomes. You’ll use simple evaluation criteria: value, feasibility, risk, data readiness, and change effort. This helps you avoid “demo projects” and focus on measurable outcomes. The course also shows how to prioritise quick wins vs. strategic bets. Yes. You’ll learn how to think about policy, approvals, human oversight, bias, hallucinations, and accountability—so leaders can scale GenAI responsibly. You’ll be able to guide teams with clear governance expectations, not vague “be careful” advice. Yes. You’ll learn how to structure a pilot, define success metrics, choose stakeholders, and create an adoption plan that works across functions. The goal is to move from experimentation to a clear, controlled rollout. Yes, it’s self-paced. You can learn on your schedule, pause anytime, and revisit modules when needed. Course access remains available for an extended period after enrollment so you can return to the frameworks as your GenAI initiatives evolve. Frequently asked questions
What is “Generative AI for Executives” about?
Who is this course designed for?
Do I need a technical background or coding skills?
Will this course teach ChatGPT prompts and practical usage?
How do we avoid sharing confidential data with AI tools?
How is Generative AI different from traditional AI and automation?
How do I choose the right GenAI use cases for my business?
Will we cover governance, compliance, and ethical risk?
Does the course help with implementation and pilot planning?
Is the course self-paced, and how long do I get access?
